Web Survey Bibliography
Integrating the mobile phone into modern day market research constitutes the next challenge for the market research industry. Actually there exist two different approaches conducting mobile surveys: a) personal mobile panel research and b) ad-hoc mobile portal research. Two different case studies demonstrates the significance of both modes.
(1) We conducted a two-stage empirical study line to examine whether a) members of a recently recruited mobile panel effectively take part in mobile surveys and b) to gather structured information on their usage experience. In the first wave conducted in August 2008, 979 panel members were invited via a SMS/Wap-Push message to participate in a mobile survey. 206 participants (21%) answered a questionnaire related to an actual topic. In the second wave in August 2008, the 979 panel members were invited again to participate in a follow-up Web-based survey to figure out their subjective experiences with the mobile survey and if they did not take part, examine their reasons and motives.
(2) A mobile internet survey was implemented in a mobile internet portal to measure a) characteristics of the mobile internet population (e.g. socio-economic variables) and b) their mobile internet usage behavior. In November 2007 mobile internet users of two different mobile portals were invited to participate in a mobile survey offering them a mobile survey ad. 21% who clicked the survey ad, completed the questionnaire (n=242).
The results underline the potential for both approaches: (A) Panel members evaluated survey participance positively and future participation in mobile surveys is anticipated. (B) Significant faster response rate for mobile panel surveys compared to online panel surveys were observed. (C) No demographic differences (e.g. sex, age, education) for mobile panel participants have been found. In contrast participants of the mobile portal survey are mainly male, well educated and younger than German online population.
(D) The self reported main barriers of mobile panel members are technical problems (e.g. SMS/Wap-push link- functionality, connectivity, technical capabilities of devices) and perceived costs for taking part in such a study.
Future research should focus on both mobile internet survey modes, in order to extract specific advantages of each approach.
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Web survey bibliography (4086)
- The Influence of Topic Interest and Interactive Probing on Responses to Open-Ended Questions in Web...; 2009; Holland, J. L., Christian, L. M.
- Automating Market Research in the Field on all actual sold mobile devices; 2009; Düll, K.
- How mobile phones changed the non-response in cross-national telephone surveys; 2009; De Keulenaer, F.
- Using Web 2.0 application Twitter for formative course evaluation: a case study; 2009; Burger, C., Stieger, S.
- "Mobile phone surveys in mixed mode environment: Balancing costs and errors"; 2009; Vehovar, V.
- "The potential of mobile research: Implications for the future, and the role of industry standards"; 2009; Nelson, Li.
- "Mobile technology in research: Trends and perspectives"; 2009; Macer, T.
- Mobile Research success factors: Mode-specific measurement options, usability issues, communications...; 2009; Pferdekämper, T., de Groote, Z., Wilke, A., Metzger, G.
- The Multi-Modal Future of Mobile Research: A Holistic Viewpoint; 2009; Cameron, M. R.
- Doing surveys where it matters - the GPS-age and privacy. How the MR industry can do surveys where the...; 2009; Tjostheim, I., Fritsch, L.
- Mobility, Flexibility and Identity - How the use of mobile questionnaires improves the data quality...; 2009; Hellwig, O., Wirth, T.
- Evaluating two different mobile survey approaches: personal mobile panel research and ad-hoc mobile...; 2009; Friedrich-Freksa, M., Metzger, G.
- Anytime, Anywhere Mobile Interviewing: Comparing Mobile Voice and Web Response Patterns; 2009; Petit, F. C.
- Using mobile phones to measure TV-broadcast quality; 2009; Wieland, J. L., Puggaard, B.
- Using mobile research to get to the heart of branding and marketing effectiveness right now; 2009; Day, D.
- Panel Discussion: Digital Fingerprinting: An Online Quality Solution and Its Implications; 2009; Smith, R., Chadwick, S., Davis, H., Berlin, D. L., Zalis, S.
- A Place for Mobile Communication and Mobile Surveying in Online Research; 2009; Luth, L.
- The Survey “Burden Factor”—How Important is Respondent’s Perception of Survey...; 2009; Drolet, J., Butler, A., Stevens, C.
- The Opportunity for Flash Scales in Online Surveys; 2009; Cape, P. J.
- Beyond ‘Trapping’ the Undesirable Panelist-The Use of Red Herrings to Reduce Satisficing...; 2009; Baker-Prewitt, J., Miller, J.
- Panel Discussion: Industry Sustainability In Light Of Recent Quality Initiatives; 2009; Pearson, C., Shapero, D., Umeh, K., Boen, D.
- Late Responders—Does Their Absence Affect the Findings of Fast Turnaround Surveys, or Not; 2009; Ambrose, D., Ripley, G.
- A Respondent Classification Scheme for Online Sample Methodologies; 2009; Courtright, M.
- Compensation Structure of Panels; 2009; Carlin, C., Billingsley, S.
- The representativeness of the LISS panel ; 2009; Knoef, M., de Vos, K.
- Opportunities, Options and Security Consideration in Data Collection from Internet; 2009; Jaffri, A. H.
- Addressing the Cell Phone-Only Problem: Cell Phone Sampling Versus Address Based Sampling; 2009; W., Daily, G., Shuttles, D. C., Bourquin, C., Yancey, L. T.Link, M. W.
- Differential response rates in postal and Web-based surveys in older respondents; 2009; Bech, M., Kristensen, M. B.
- Mode Differences Between Face-to-Face and Web Surveys: An Experimental Investigation of Data Quality...; 2009; Heerwegh, D.
- Comparing Adolescent Response Bias Between Internet and Telephone Surveys ; 2009; Klein, J. D., Graff Havens, C., Thomas, R. K.
- Optimum survey methods when interviewing employed women; 2009; Dunning, K., LeMasters, G. K.
- Money talks: non-monetary incentive and Internet administration fail to increase response rates to a...; 2009; Recklitis, C. J., Campbell, E. G., Kutner, J. S., Bober, S. L.
- Use of Web and In-Person Survey Modes to Gather Data From Young Adults on Sex and Drug Use; 2009; McMorris, B. J., Petrie, R. S., Catalano, R. F., Fleming, C. B., Haggerty, K. P., Abbott, R. D.
- Introduction to the Special Issue on Web Surveys ; 2009; Witte, J. C.
- Web Survey Methods: Introduction; 2009; Couper, M. P., Miller, P. V.
- Effects of different types of progress indicators on drop-out rates in web surveys; 2009; Matzat, U., Snijders, C., van der Horst, W.
- Coverage- und Nonresponse-Effekte bei Online-Bevölkerungsumfragen ; 2009; Bandilla, W., Kaczmirek, L., Blohm, M., Neubarth, W.
- Using the World-Wide Web to obtain large-scale word norms: 190,212 ratings on a set of 2,654 German...; 2009; Lahl, O., Goeritz, A., Pietrowsky, R., Rosenberg, J.
- Ethical suicide research: A survey of researchers ; 2009; Lakeman, R., Fitzgerald, M.
- Potential for technical errors and subverted allocation can be reduced if certain guidelines are followed...; 2009; Hewitt, C. E., Torgerson, D. J., Berger, V. W.
- Web-based measurement: Effect of completing single or multiple items per webpage; 2009; Thorndike, F. P., Carlbring, P., Smyth, F. L., Magee, J. C., Gonder-Frederick, L., Ost, L. G., Ritterband...
- Developing an Internet-based survey to collect program cost data; 2009; Caffray, C. M., Chatterji, P.
- Online Versus Paper: Format Effects in Tourism Surveys; 2009; Dolnicar, S., Laesser, C., Matus, K.
- Web‐Based Surveys: Not Your Basic Survey Anymore; 2009; Bertot, J. C.
- Smartphones: An Emerging Tool for Social Scientists; 2009; Raento, M., Oulasvirta, A., Eagle, N.
- Designing Scalar Questions for Web Surveys; 2009; Christian, L. M., Parsons, N. L., Dillman, D. A.
- Mobile phone surveys in mixed mode environment; 2009; Vehovar, V.
- Measurement Equivalence of Paper-and-Pencil and Internet Organisational Surveys: A Large Scale Examination...; 2009; de Beuckelaer, A., Lievens, F.
- Response rate and measurement differences in mixed-mode surveys using mail, telephone, interactive voice...; 2009; Dillman, D. A., Phelps, G., Tortora, R. D., Swift, K., Kohrell, J., Berck, J., Messer, B. L.
- Parameter estimation validity and relationship robustness: A comparison of telephone and internet survey...; 2009; Campanella Bracken, C., Jeffres, L. W., Neuendorf, K., Atkin, D.